Celebrities and Twitter: Not Always a Match Made in Heaven

When you are a public figure the world is a different place than it is for the Average Joe. Not only do you get the attention of thousands, first class accommodations, etc…you are also held to a higher public standard including the public space of social media. Unfortunately this is a notion many in the public eye have not accepted.

Social media has allowed our culture to take freedom of speech to the extreme. Despite T & C’s, there is limited censorship on social media. This is causing some serious issues to arise.

Be careful little bird what you tweet!

Be careful little bird what you tweet!

In journalism there is a risk to both the journalist and the employer if one takes advantage of social media to discuss content not aligned with the station. Reporters are fully aware of their expectations at work. They should view social media as a continuation of the work place and hold the same standards in this online environment as they do in the corporate sphere. In my opinion I view the behavior exercised in our lecture and reading material this week to be both inappropriate and unprofessional.

While many would argue this challenges freedom of speech when you are associated with high profile employers your content is ultimately a reflection of their views. I would encourage public figures to start private profiles where there professional life is not disclosed or discussed. Only close family and friends are allowed to view this profile. Otherwise, stop complaining and play by the professional rules on social media.

Then there are the instances when expressing yourself is taken to a whole other level…viva la Kanye West. Again, in my opinion inappropriate, poor class, and a terrible example for those who view him as a role model. It is not ethically right to use social media like Kanye did when he attacked Jimmy Kimmel for pretty much no reason. There really is no words to dissect this situation…just don’t ever act like Kanye on social media.

My interpretation of the Kanye West/Jimmy Kimmel Twitter encounter

My interpretation of the Kanye West/Jimmy Kimmel Twitter encounter

Bottom line: a public figure cannot have freedom of speech on social media like “normal” people do. While fame brings greats things to some people’s lives, it can also inhibit them from certain privileges others enjoy. In my opinion, not being able to express yourself freely on social media isn’t the end of the world for high profile individuals. There are plenty of us who choose to keep their opinions to ourselves online.

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Everything in Moderation…

As we enter week six of this semester it was really cool to see how our course topic build on each other. Everything is coming full circle. Ethics can be a complicated area but as long as you have an action plan for a crisis you can swiftly navigate your way through any situation without compromising your values or mission statement.

I loved that Justin pointed out that “our ethics don’t change, decisions might.” Social media can bring about some very interesting situations. Just when you think you’ve encountered or planned for every occurrence a new one can be thrown out you. I think the best way to respond to these situations is through moderation.20-75

I am all for monitoring behavior and taking down offensive posts on social media. I follow a lot of celebrities on Twitter and it’s crazy to me the amount of hate speech that occurs on their accounts. If I were in their shoes I would delete these comments because they cause a hostile environment. People get very passionate and before you know it there’s an all out war via comments when all that was posted as a picture! For bigger brands not addressing this type of hateful material could illustrate that they are condoning this behavior.  I wish more companies would think about the environment they have/create on their social networks and have ways to combat these issues.

Every social network presents different challenges. I am active on both Twitter and Facebook and have seen behavior explicit to these sites. On Twitter people are confined to 140 characters comments are short, rants are more controlled. In my opinion it’s easier to control “the fire” on this network because of the character limitations and the fact that posts don’t appear very long on user’s newsfeeds. Facebook is a different story…one can write a novel on Facebook! Information spreads so fast on this site and lasts for a long time on newsfeeds. Every time someone comments, likes, or shares it appears in the newsfeed. The more attention it has the longer it will be visible.

Considering these circumstances I would say it is the most difficult to moderate hate speech on Facebook. Knowing this should prompt page administrators to monitor their content and comments more. Social media is a very powerful tool in our culture. One bad comment left unattended can cause serious ethical issues.

It’s Social Media Dummy, So Be Social!

This week’s lecture provided some pretty interesting examples of how companies are utilizing social media to connect with the consumers. I really enjoyed learning about how KLM (Royal Dutch Airlines) employs social media. This organization has such a great focus…their customer! They’ve joined social media not to promote their business but to help the customer and promise a response within 24 hours. I think this is amazing! (I actually challenged them and tweeted them…it’s been 45 minutes with no response! They’re cutting it close!)

The Pressure is on KLM!

The Pressure is on KLM!

 

If you read my blog post last week you saw that I have been having some issues with Citibikes…these issues are still ongoing. I still haven’t received my refund and every time I’ve called customer service they provide me with very little information. I’ve tweeted them a handful of times with no response. However when I go on Citibikes Twitter page I see they are active. They are ultimately doing themselves a disservice because I am not going to let this or my money go!

Social media is giving the customer a voice and we deserve to be heard. Brands need to recognize this and implement the practice of listen, respond, listen into their repertoire. After all, “it’s social media dummy, so be social!” I believe if more companies listened to their followers and responded to their posts they would see a dramatic change in the type of activity they see on social media. This is something I try to incorporate into my own practices on social media.

While I currently do not run a company Facebook page I plan to help my dad and his dental practice with his social networks. Putting myself in the patient’s shoes will help me narrow our focus on what kind of content and tone we need to establish on his social sites. Ultimately it needs to be positive, but as we saw with the Virgin Railway example it’s not always rainbows and butterflies. Being able to confront negativity and change a bad experience into a more positive one can change someone’s opinion completely. Social media is enabling us to do this on a more personal level!

From a personal perspective I try and illustrate the same behavior on my social networks. I am trying to promote myself as a brand, a social media expert. I try to engage with my followers by asking them questions, responding to all of their comments, and be human with my content. I think these aspects contribute to the success of brands on social media.

I think this tweet is pretty human. What do you think?

I think this tweet is pretty human. What do you think?

 

What do you do to connect with your followers?

T’s & C’s of LinkedIn

In my last blog post I talked about Twitter and Facebook’s terms and conditions. After seeing some pretty interesting “rules” I decided to investigate other networks I frequent. With that said, let’s take a look at LinkedIn.

I love LinkedIn! Its great network that allows people to connect with each other based on professional interests. The possibilities the network presents its users are priceless! I’ve heard of people landing their dream jobs because of LinkedIn. But is this all too good to be true? Do the terms and conditions (T’s & C’s) negate this seemingly wonderful social media site?

I actually liked reading LinkedIn’s terms of service. It is outlined in sections, each featuring a summary on the side. These summaries make it easy for the user to clearly define what each section discusses. As I was reading the T’s & C’s I noticed a lot of similar qualities between LinkedIn and other social networks like Facebook and Twitter, especially in terms of content. Users own their content on LinkedIn but by posting on the network users give LinkedIn license to use their content. On other networks (i.e. Instagram) this has angered people. When we use these social networks we have to remember they are a business. They were created to make money!

The more I’ve investigated the “rules” of these social networks the more I’ve asked myself why people aren’t taking greater in action against the social networks. The truth: LinkedIn does not really care. According to the T’s & C’s: “You waive your rights to try to stop LinkedIn, but we don’t waive our rights to ask a court to stop your actions.” In their opinion you are a guest on the network. They can ask you to leave and won’t miss you!

Capture2

What I really found interesting in LinkedIn’s T’s & C’s were the do’s and don’ts. Maybe it’s because LinkedIn is used for more professional purposes but the “rules” didn’t seem too restrictive. There was the usual “don’t post fraudulent content,” “don’t use a fake name,” etc. If users suspect they are a “victim” of any fraudulent activity a way to contact LinkedIn in the T’s & C’s is available. This was reassuring to see.

CaptureOverall, I believe LinkedIn does a great job of preventing harmful or “risky” type of material to be posted to the site. If you request to connect with someone in the request you have to say how you know the person. LinkedIn also promotes the use of professional images and behavior. From my experience on the network that’s just what occurs. LinkedIn has done a great job of promoting themselves as a professional place and the behavior that occurs on the network illustrates this.

Terms of Service? What Does that even Mean?

Unfortunately ethical behavior doesn’t come naturally for everyone. Companies are forced to create terms and conditions filled with outlandish “rules” to protect themselves and their users. We’ve all had to scroll to the bottom of a page and check the “yes I agree to the terms and conditions” box before, but have you honestly ever taken the time to read these “rules?”

Look familiar?

Look familiar?

If you take a few moments to read the terms of service for some of the sites you frequent you would be surprised to see many of the rules deal with hate speech and how social media networks cannot be responsible for user content. This concept upset many people, especially on Twitter. How can such an influential network not interfere with posts of this nature? In my opinion this is a hard spot to be in for all parties.

We live in the 21st century where people utilize social networks to practice their freedom of speech. Social media outlets like Twitter cannot limit their users’ “certain unalienable rights” just because it offends someone. However, I do see users justification for such outrage, especially if your creed, color, gender or sexual preference are hot topics of hate speech on these networks. I believe Twitter is doing the right thing.

Did you know about this outrage surrounding Twitter’s terms of service? I know I didn’t until this week’s lecture for my Social Media Ethics course. So how can we make these rules more evident and applicable to all who use these networks?

I believe it is important to look at what type of content resonates with people on these networks. Seeming as Facebook and Twitter were discussed at great length in this week’s lecture these two network’s terms and conditions will be my primary focus.

Infographics are great ways to share messages on social networks.

Infographics are great ways to share messages on social networks.

Let’s start with Facebook. Images are very popular and are the most type of shared content on the network. I would love to see an infographic explaining these rules. Infographics are able to provide people with information in more entertaining ways. For instance, last semester I shared an infographic about how social media and bacon were related. This piece of content has been one of my most shared pieces of content.

With a limit of 140 characters spreading Twitter’s terms of service message is a little more challenging. I believe creating a hashtag like #TwitterRules would be a great way to create and track engagement regarding the conditions of the network. We’ve all seen promoted tweets on our newsfeeds…I would like to see Twitter feature their terms and conditions via promoted tweets every now and then.

With millions (or in Facebook’s case billions) of users worldwide it is impossible to monitor all of the content every user publishes. I believe promoting the terms and conditions associated with these social network could help create more ethical behavior on the outlets.

Social Survey Says…

In this week’s episode of graduate school I have been asked to create a survey and distribute it on the Internet. I decided to create a survey based on my inspiration for going back to school and getting my Master’s degree: television and social media convergence. I think it is extremely important for television networks to have a social strategy to stay relevant but what does their audience think? I plan to use my friends on Facebook and people in Google+ communities as guinea pigs for this topic.

Ultimately I hope to establish whether or not social integrations on television are effective ways to reach audiences. I think of two television “news” shows I watch on a regular basis: The Today Show and E News. Both of these shows incorporate social media into their programming regularly. The Today Show has “the orange room” aka the social media room (pictured below) dedicated to what’s trending on Twitter complete with a big screen TV for the anchor to utilize during their social update. E News runs a Twitter crawl on a regular basis during E programming and has the hosts address celebrity social media posts, tweets, ect. I’ve never seen a rundown for these shows but I estimate a good 10-15 minutes of the programming (in the television world that is an eternity) is dedicated to some sort of social mention! There are aspects of these strategies that I enjoy but I am not sure if this is because social media fascinates me.

carson daily today show

By asking questions about how often people are exposed to social media on television, whether or not they enjoy it, and what incentives would get them to participate in television network social media campaigns I will help find my answer. Personally I want to see social media integrated into television programming, especially news. In my opinion news stations tend to be very biased and by having social media present I think it could help steer the conversation back to what the consumer is focused on. Regardless, social media has the ability to take television programming to the next level and I hope to find out if others think so too!

So, take a minute. Think about your opinion on these mediums merging and then take this quick seven question survey: https://www.surveymonkey.com/s/GTYWR6S

Is Twitter Making Us Stupid?

I believe Twitter has the potential to transcend the boundaries of the classroom and socialize knowledge.  –Patrick J. Murphy

I believe Twitter has the potential to transcend the boundaries of the classroom and socialize knowledge.
–Patrick J. Murphy

Has the importance of learning and education gotten lost in a world where Google can answer any question? Bill Keller poses this question and while he has some valid points I would like to believe Professor Patrick J. Murphy (see quote) is right, Twitter is actually enhancing our lives, especially from an education standpoint.

 I have decided to use this blog as a way to brand myself as a Social Media Expert, but this needs to go beyond my blog. Teachers in college classrooms across the country urge students to brand themselves and showcase their expertise to potential employers on Twitter. Twitter gives people instant access to your thoughts and ideas. Why not use this to capitalize your strengths?

While some of our readings this week discussed not limiting ourselves or enforcing strict guidelines there was one rule that was stressed, the 80/20 rule. I had never heard of this rule until this week. To be honest, I have struggled with how much social media material I need to post on Twitter and I have come to the conclusion that I am posting too much. I need to keep being myself, showing my personality for the most part (80%) and only post about social media two or three times a week (20%) so I don’t push my followers away. Today’s marketing has made it very clear that consumers don’t respond to shouting messages at them; they like to engage and find out information on their own. It’s time to start following this rule better.

Other useful guidelines: keep tweets under 100 characters (is that even possible?), join Twitter chats (#smchat, #socialchat, #SMmanners…what are these things?), build a Twitter list, get a tweet deck…this all seems so overwhelming to me. Until I started grad school I just thought Twitter was a cool way for me to follow my favorite celebrities and use hashtags…wrong! The good news is I’m not alone, otherwise there wouldn’t be articles explaining Twitter. We can all benefit from the growing pains these experts have experienced.

My favorite helpful hint provided this week was to respond to every tweet. I can’t tell you how many people I’ve tweeted and never gotten a response; it almost makes want to unfollow them sometimes. Earlier this week I got “favorited” by a lingerie line (thanks in part to Lesley) and it made my day on Twitter!  A little bit goes a long way with Twitter. Even just a “favorite” can show your audience that you acknowledge them and appreciate them.photo

Twitter has become revolutionary. It is touching and changing every part of the world we live in. By utilizing the advice from experts who’ve learned how to utilize Twitter to the fullest I will be able to perfect my use of this social media powerhouse and further enforce myself as a brand.

Questions:

1)     There were a lot of really great tips in this weeks reading. What piece of advice do you find most influential for your goals are Twitter?

2)     There are positives and negatives to every social media outlet. What field do you think Twitter has had the most positive and negative impacts (i.e. news, advertising, education, ect.)?