As we enter week six of this semester it was really cool to see how our course topic build on each other. Everything is coming full circle. Ethics can be a complicated area but as long as you have an action plan for a crisis you can swiftly navigate your way through any situation without compromising your values or mission statement.
I loved that Justin pointed out that “our ethics don’t change, decisions might.” Social media can bring about some very interesting situations. Just when you think you’ve encountered or planned for every occurrence a new one can be thrown out you. I think the best way to respond to these situations is through moderation.
I am all for monitoring behavior and taking down offensive posts on social media. I follow a lot of celebrities on Twitter and it’s crazy to me the amount of hate speech that occurs on their accounts. If I were in their shoes I would delete these comments because they cause a hostile environment. People get very passionate and before you know it there’s an all out war via comments when all that was posted as a picture! For bigger brands not addressing this type of hateful material could illustrate that they are condoning this behavior. I wish more companies would think about the environment they have/create on their social networks and have ways to combat these issues.
Every social network presents different challenges. I am active on both Twitter and Facebook and have seen behavior explicit to these sites. On Twitter people are confined to 140 characters comments are short, rants are more controlled. In my opinion it’s easier to control “the fire” on this network because of the character limitations and the fact that posts don’t appear very long on user’s newsfeeds. Facebook is a different story…one can write a novel on Facebook! Information spreads so fast on this site and lasts for a long time on newsfeeds. Every time someone comments, likes, or shares it appears in the newsfeed. The more attention it has the longer it will be visible.
Considering these circumstances I would say it is the most difficult to moderate hate speech on Facebook. Knowing this should prompt page administrators to monitor their content and comments more. Social media is a very powerful tool in our culture. One bad comment left unattended can cause serious ethical issues.