It takes a lot for me to trust people on social media. One woman who has earned my trust over the years is Chalene Johnson. Chalene is a fitness expert that truly practices what she preaches and has transformed people lives. So just how did Chalene Johnson earn my hard-to-get trust?
Chalene is not only an individual but also a corporation. She has created the workout systems TurboJam, TurboKick, TurboFire, and Hip Hop Hustle (all created under Beachbody). She has sold over four million workout videos. Her reputation and authority as a fitness expert speaks for itself but her social media activity reinforces it.
I follow Chalene on Twitter and Instagram. Whether it’s exercising, eating habits, social media usage, how-to videos, or family advice her posts are all about helping people. Helpfulness is one of the essential elements in trust on social media and her posts exude this. While training for a marathon last year I developed “runner’s knee.” This injury has prevented me from doing some of my favorite exercises (i.e. running, lunges, squats, etc.). It’s very frustrating for me to go to the gym and be tied to the elliptical machine. The other day Chalene posted a short Instagram video about how to do certain exercises like lunges and squats that have a low impact on hurt knees. After watching this video I felt so excited! She showed me how to do a revised version of an exercise I love and miss. I can’t wait to try it!
Chalene also takes the time to respond to people’s comments and motivate them. At age 45 she has a rock hard body and she loves showing it off. I admire her for this. She works very hard for her body and follows a system she has developed to a T. These images serve as a reminder for people that if they follow the system they can have similar results. She practices what she preaches and she has the body to back it up. I am half her age and wish I had half of her self-confidence.
As you can see Chalene practices the trust formula Steve Rayson has developed. She is very present on social media and she is passionate about her message. She has earned my trust by having a distinguished reputation in the fitness community and by continually posting helpful content, motivating me, and making each post personal. I love following her and love what she stands for!