Last week I asked audiences on Google+ social media focused communities and followers on my blog to take a short survey about social integration in television programming. I chose to ask these audiences as opposed to my Facebook friends because I felt I would get a more diverse demographic of participants. Seventeen people answered a variety of questions detailing social media’s role in television.
One response that stood out to me the most was how people like to see social media incorporated into their television shows. Over 47% of those who took the survey said they liked to see a Twitter crawl as opposed to a television host reading comments (29%). This was interesting to me because later in my survey I asked what incentive would get my audience to participate in social integrations and over 58% said they would post more if they knew a television host would read their post on air. So what is it they really want?
82% of my audience believes social media in television programming does add value to their shows, but they generally like it to be done more passively (i.e. via Twitter crawl). I can’t say I disagree. It is nice to be updated about the latest in a certain genre every half hour or so in this fashion, when it interrupts a show or becomes the focal point the show’s message can get lost. I also think social media contests are not as common in programming so the incentive to have a famous person read one of my audience’s social posts is something different than what they are used to seeing!
I found out the majority of my audience likes to interact with their television shows on Twitter (58%). Everyone agreed social media will only continue to play a bigger role in television programming in the future and the majority of my audience supports this (48%). 58% of my audience interact on social media via mobile but surprisingly 0% interact on a tablet (that one threw me for a loop). I expect this statistic to change some in the future as tablets continue to take on a bigger role in our digital world.
Hindsight is 20/20
Overall I am very happy with the results I received, but looking back I would change some things in my survey. I did not ask any demographic questions which I am disappointed about. To be honest I just overlooked these type of questions and really focused on the meat of the matter. I realize now how important demographic questions are because it could help me understand what gender and race like social integration more.
I also wish I would have asked a few questions centered around YouTube. YouTube is vastly popular but isn’t seen much in social integrations on television. Why? I would like to see what my audience’s feelings on this outlet being incorporated into their television shows would be.
I plan to take this information and really think about what it means to me, my career goals and my focus in this degree program. I think if ever presented the opportunity to make a survey about social integration again I have a great outline and now know better, more precise questions to ask my audience.