Change Your Business. Change Your Life. Use LinkedIn.

imagesWhen I graduated from undergrad in 2011 my mentor encouraged me to get a LinkedIn account and to get as many endorsements and recommendations as I could. So I did what he told me. When I met with him a few weeks later he was happy with my progress but told me to still stay active and get on everyday. I tried to heed his advice but eventually I started spending less time on the network. About six months ago when my boyfriend graduated with his Master’s and started using LinkedIn to connect with recruiters it hit me, LinkedIn is not just about displaying your resume. LinkedIn has the ability to transform your business and your life.

If you need more proof that LinkedIn is changing our professional landscape look at Pepsi Cola Company and Starbucks. Pepsi and Starbucks say they use the platform as a main source for job candidates through LinkedIn’s “talent solutions” (recruiting program). Half of LinkedIn’s $972 million profit last year came from “talent solutions.”One in six people have landed their current position by using social media. Companies are investing lots of time and money into this social platform. It’s time for you and I to start utilizing LinkedIn!

images2 LinkedIn is about more than making connections. Making basic changes like having a professional profile picture (no partying, no kids, no dog, just you), not broadcasting your every move when looking for a new job (turn off broadcast), and using spell check (54% of recruiters don’t like spelling and grammatical errors) will improve your profile. But the BEST thing you can do for yourself on your LinkedIn is to have a STRONG headline! This is something I am really going to focus on creating this week! It is essential to have a headline that says who you are, who you help, and how you help them. Have your headline include key words you want to be discovered by. This makes users want to read your profile and see how your experience and recommendations prove your headline! Not having a powerful headline is one of the Top 5 Mistakes Journalists Make on LinkedIn. Don’t let it happen to you!

Another powerful change to make today: have a meaningful summary that has a call to action at the end. Give people a place to go next and a reason to go there. Even if you don’t own your own business make it clear what your career goals are and how people can reach you for more information. Include your website, Twitter handle, and email address. With more and more business deals happening on LinkedIn this will pay off for you!

What are some improvements you plan to make on your LinkedIn page this week? How do you foresee these changes impacting you professionally? What is it you want to accomplish on LinkedIn?

 For me it’s going to be all about my headline. I want to develop a creative and informative headline that interests people and makes them want to read my whole profile! I’m also going to start updating my status more. I want to connect with people on a personal and professional level. I want people to know what I’m working on! I want to prove I am a valuable asset to my company. I think these improvements will increase traffic on my page and make me more searchable. I love learning and I love growing I hope this is what I can accomplish by making these changes.

Good luck everyone!

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7 thoughts on “Change Your Business. Change Your Life. Use LinkedIn.

  1. I plan on giving my LinkedIn profile a SEO boost this week. My profile is filled out and mostly up-to-date, but I have to admit that I haven’t thought very hard about keywords and engaging headlines and descriptions. I also aim to more regularly update my LinkedIn status. I’ll be realistic — I don’t think I’ll update it every day, at least not at first. But I do want to become more active on the network. I think it will help brand me as a professional in my field and possibly help out with a job search down the road.

    • I am in the same boat. My profile has all the necessities, I just need to find tune it now. I don’t think it’s necessary to update your status everyday on LinkedIn. Maybe just once or twice a week, something to let people know you are active on the site.
      It will be interesting to see how these small changes impact our profiles! It’s exciting!

  2. I plan to overhaul my profile this week. I have the very basics and really need to put the time and effort into listing out job responsibilities. My hope with LinkedIn is to establish a personal brand and be seen as an industry expert. I’ll start slow and see how it goes.

  3. Before today, I had no summary on my LinkedIn page. I included a lot of key words that I’m hoping will give my page an SEO boost and get me discovered! I’m also trying to update my statuses more regularly, not just once every year! I hope that all the changes I’m making will result in a full-time communications position.

    • That’s awesome! I think updating your status every few days will allow people to see that you are active on the site. It will also give them a look at your personality. You are doing the right thing by including key words in your summary. Good luck!

  4. I completely updated my skills and added a summery. Before this week I didn’t think it was all that important. Looking back, I’m really not sure how I thought that. I have also been working on status updates and posting in groups.

    I’m hoping the changes will make me more visible. Not just for future employers, but for my current employers to see that I am capable of.

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