Social media is a science. Sometimes when I tell people I’m earning my Master’s specializing in social media I get the response “You’re paying people to make you post on Facebook.” After learning about the power of Facebook and Google+ and the opportunities people have on social networks I would say that statement is the furthest thing from the truth!
Many people don’t understand what EdgeRank is and how to utilize Facebook to increase it. I was one of those people until I started this program. When I logged on Facebook I would always wonder why people’s post from the day before were at the top of my newsfeed, now that I understand EdgeRank I know why. Using Facebook and creating post that generate interaction and shares is essential to effectively leverage the social media site in your favor. Now that I know the details involved with ranking on the site I will be employing them and look forward to seeing the results!
Google+ is arguably the most overlooked social media site of them all and in my opinion it houses the most power. Prime example, I posted my reading reaction blog on Facebook and it was completely overlooked, but when I posted it in a social media community on Google+ I got more response than I could’ve imagined (7+s and 9 comments, that’s amazing for a Google+ newbie like me)! Google+ allows you to target your audience. I can put people in groups and post things that are relevant to those groups. I can show people my work in the communities I follow. I can author my work and increase my SEO. The possibilities are endless!
As I continue to market myself as a social media expert strategy will be the key behind every post I will be making on social media sites from here on out. I recently spoke with a recruiter at HSN and asked her what the biggest thing she looks for when it comes to potential social media professionals. She told me she wants someone who understands how social media really works and has a portfolio to back it up. By gaining an understanding of how Facebook and Google+ work and how they influence each other I can utilize them to take me to new heights professionally. I will continue to strive to build myself as a brand and continue to implement social media into my work to prove social media isn’t about posting, it’s about strategy.