Has the importance of learning and education gotten lost in a world where Google can answer any question? Bill Keller poses this question and while he has some valid points I would like to believe Professor Patrick J. Murphy (see quote) is right, Twitter is actually enhancing our lives, especially from an education standpoint.
I have decided to use this blog as a way to brand myself as a Social Media Expert, but this needs to go beyond my blog. Teachers in college classrooms across the country urge students to brand themselves and showcase their expertise to potential employers on Twitter. Twitter gives people instant access to your thoughts and ideas. Why not use this to capitalize your strengths?
While some of our readings this week discussed not limiting ourselves or enforcing strict guidelines there was one rule that was stressed, the 80/20 rule. I had never heard of this rule until this week. To be honest, I have struggled with how much social media material I need to post on Twitter and I have come to the conclusion that I am posting too much. I need to keep being myself, showing my personality for the most part (80%) and only post about social media two or three times a week (20%) so I don’t push my followers away. Today’s marketing has made it very clear that consumers don’t respond to shouting messages at them; they like to engage and find out information on their own. It’s time to start following this rule better.
Other useful guidelines: keep tweets under 100 characters (is that even possible?), join Twitter chats (#smchat, #socialchat, #SMmanners…what are these things?), build a Twitter list, get a tweet deck…this all seems so overwhelming to me. Until I started grad school I just thought Twitter was a cool way for me to follow my favorite celebrities and use hashtags…wrong! The good news is I’m not alone, otherwise there wouldn’t be articles explaining Twitter. We can all benefit from the growing pains these experts have experienced.
My favorite helpful hint provided this week was to respond to every tweet. I can’t tell you how many people I’ve tweeted and never gotten a response; it almost makes want to unfollow them sometimes. Earlier this week I got “favorited” by a lingerie line (thanks in part to Lesley) and it made my day on Twitter! A little bit goes a long way with Twitter. Even just a “favorite” can show your audience that you acknowledge them and appreciate them.
Twitter has become revolutionary. It is touching and changing every part of the world we live in. By utilizing the advice from experts who’ve learned how to utilize Twitter to the fullest I will be able to perfect my use of this social media powerhouse and further enforce myself as a brand.
1) There were a lot of really great tips in this weeks reading. What piece of advice do you find most influential for your goals are Twitter?
2) There are positives and negatives to every social media outlet. What field do you think Twitter has had the most positive and negative impacts (i.e. news, advertising, education, ect.)?