This weeks articles really impressed upon me the importance of building myself as brand, finding my unique voice on the Internet via social media, and helped me realize that doing all of this is going to be a long term investment.
I have always been a very goal oriented person. I have utilized the S.M.A.R.T (Specific, Measureable, Attainable, Realistic, Timely) method when pursuing personal and professional goals but never thought of employing it with social media until I read Be Honest: Do You Have a Social Media Strategy? Social media and the Internet aren’t going away. They are only becoming more prevalent in our society. I understand that having reachable goals and a strategy when it comes to social media is important but what is it that I really want to get out of these outlets?
The concept of companies using social media to get to “know” their applicants opened my eyes to a new reality and also what my goal in social media should be. I am taking this masters program because I want to advance my career in social media. I need to employ social media to show recruiters this is what I am passionate about and I am good at it. When they view me on social media outlets I want them to visit my blog and read what I have to say about social media. I want them to realize that what my resume may lack in comparison with someone with 20 years of experience I make up for with my real world approach to the most influential (and potentially lucrative) media source out there…social media.
The Hidden Benefits of Social Media Marketing article helped me realize that I am on the right track. I have a community of followers that I have instant access to. Why am I not tapping into them and using them to get my message across? We aren’t “businesses” connecting with “consumers” we are people connecting with people. People want to talk to each other not automated voice systems. As I continue to position myself as a social media expert I need to find content that will keep me “human” and not just push a message across. Ultimately I need to focus on building relationships with my followers and have them help me get my message across!
In this social media journey I have embarked on I know not everyone will understand or condone what I am doing. I hope to embrace and listen to them just as Makers Mark listened to their consumers. Not everyone will agree with what my goals in social media are but it is up to me to listen to them and respond appropriately to have a better understanding with my community.
- What do you think of companies now using social media for recruiting purposes? Are you in favor of companies getting to know the real you or do you feel it is an invasion of privacy? How far is too far when it comes to “investigating” potential employees?
- Everyday we are bombarded with ads and other nonsense posted on social media sites. As you work on branding yourself, or your company, what are some methods you plan to use to not be overlooked on social media?